Pricing Confidence

The real-life, real-time look at why pricing feels frustrating, and what to do about it.

You've done the math. You know a calculator exists that's supposed to spit out the right number. And somehow you still don't trust the price you land on.

That's not a math problem. It's a system problem, and a calculator was never going to catch it.

What's inside:

• Why the textbook pricing formula falls apart the moment you actually try to use it, and what's really happening underneath that
• The four traps behind almost every pricing mistake, explained clearly, with a checklist for each so you can find your own
• A real, in-the-trenches breakdown of materials, labor, overhead, and profit, including where the textbook version is wrong and where you're allowed to bend it on purpose
• Space to work the actual numbers on one of your own pieces, so you leave with a real answer, not just a new way of thinking about it

This isn't a calculator, and it isn't a course on running your numbers through a spreadsheet. It's the piece that explains why the spreadsheet never felt like enough. If you're tired of guessing and feeling the pressure, this is for you.

Pricing Confidence — $37