All Episodes
Episodes
99: The Identity Pattern
The Identity Pattern
A maker who is thrilled with their prices and hasn't sold anything in months is in the Identity Trap, the last of the four pricing traps and the only one that prices too high. This maker isn't in...
View Episode
98: The 'No Anchor' Pattern
The 'No Anchor' Pattern
Episode 98 covers the third of four pricing traps, No Anchor. The maker in this trap has no reference point for their price, so the number can't be defended, adjusted, or judged too high or...
View Episode
97: The Fear Pattern
The Fear Pattern
This episode takes on the second pricing trap, Fear. This maker does the math and knows the number, and then the number changes because of someoneβs reaction, one that already happened or one they...
View Episode
96: The Avoidance Pattern of Pricing
The Avoidance Pattern
Last week laid out four patterns of pricing behavior. This week starts on the first one: Avoidance. Virginia explains what it is, who does it, and why. It's a form of protection, and she says it...
View Episode
95: Pricing Your Work Without the Anxiety
Pricing Your Work Without the Anxiety
Quick poll. Are you an Ostrich? Maybe a Peacock? Possibly a Chaser? None of that makes sense yet - but it will. And at least one of those is going to sound uncomfortably familiar...
View Episode
94: Building Your Portfolio Career from the Center Out
Building Your Portfolio From the Center Out
Last week introduced the portfolio career and the four income types. This week we talk about what it actually looks like to build one that holds together rather than...
View Episode
93: Do You Have a Portfolio Career?
Do You Have a Portfolio Career?
Last week's episode did the demolition work - took a hard look at the math behind making a living from handmade sales alone and the numbers were not great. This week is the...
View Episode
92: Why the Numbers Don't Add Up
Why the Numbers Donβt Add Up
Something is causing a lot of unnecessary pain in the handmade and creative world right now. The feeling that you're failing. That everyone else has figured out something you haven't....
View Episode
91: What to Ask Before Signing the Check
What to Ask Before Signing the Check
Most makers approach show selection one of two ways. They say yes to everything that sounds interesting and figure it out later. Or they talk themselves out of it entirely because...
View Episode
90: The Cost of Comfortable
The Cost of Comfortable
Three weeks of episodes named what making does for your brain, the difference between doing and pursuing, and what's actually causing the exhaustion most makers feel right now. This episode is...
View Episode
89: The Cause Is Chosen
The Cause Is Chosen
The exhaustion is real. That part isn't being argued with. What is being argued with is the diagnosis - because most people are exhausted for a reason they haven't fully looked at yet. And you...
View Episode
88: Wanting Is Not A Plan
Wanting Is Not A Plan
Last week covered what making does for your brain - the dopamine, the serotonin, the flow states, the cognitive reserve. All of it real and documented. This week is the follow-up question nobody...
View Episode
